Modern Fertility

A Quiet Morning, A Big Decision

Not every shoot needs to be a full production. Sometimes a single, well-made image is exactly what a brand needs — and that's precisely what this project was.

Modern Fertility is a reproductive health company that offers customized at-home fertility hormone testing with physician-reviewed results, Modern Fertility built around the idea that women shouldn't have to wait until something is wrong to understand their own bodies. Their test covers up to 7 hormones, including AMH — the most important marker for understanding ovarian reserve — and delivers personalized reports with next steps. Modern Fertility It's a product built for women who want answers on their own timeline, in their own home.

The brief was simple: one lifestyle image for social. The concept was even simpler — a Sunday morning in bed, breakfast tray nearby, the Modern Fertility kit just arrived. That moment before you open it. Coffee going cold, a croissant, a dog at the foot of the bed, and a small white box with a very big "M" on it sitting in your lap.

That kind of intimacy is exactly where lifestyle photography does its best work. Nothing is styled into oblivion. The bed is unmade. The light is soft and morning-yellow. The feeling is recognizable — something important is happening, but it's happening quietly, privately, at your own pace. Which is the whole brand promise.

One image. One moment. Done right, that's enough.

If you're a health, wellness, or femtech brand looking for photography that feels human rather than clinical, I'd love to collaborate.

Leah Flores is a Portland-based commercial photographer with nearly 20 years of experience working with brands including Nike, National Geographic, and VICE News. She specializes in lifestyle and product brand photography across the Pacific Northwest and beyond.