Into the Woods with ORCA Coolers — A Hunting-Themed Product Campaign

When ORCA Coolers reached out for a hunting-themed lifestyle campaign, I was in my element. This is exactly the kind of shoot I love — full location styling, a crew of great models, a gorgeous outdoor setting, and total creative freedom to build something that feels authentic to the people who actually use gear like this.

We staged a full campsite setup in the Pacific Northwest woods — bell tents, a Solo Stove, a vintage truck tailgate, flannel everything, and an atmosphere that felt like the real thing because we worked hard to make it the real thing. I style my own shoots on location, which means every prop, every cooler placement, every blanket draped in a tent doorway was intentional. That attention to detail is what separates product lifestyle photography from product photography, and it's something I genuinely love doing.

The ORCA lineup is visually strong to work with. The hard cooler in olive green sat perfectly in the scene — one model perched on top of it with her tumbler and the bell tent behind her, my dog Jasper planted right in front looking absolutely thrilled about the whole situation. The soft cooler opened on a truck tailgate with two models in flannel, a Southwestern blanket underneath — that frame has the kind of warmth and texture that works hard on a website and harder on social.

The tumbler portraits were some of my favorites from the day. A bearded man on a log in a buffalo check shirt holding a sage green tumbler, looking out into the trees. A hunter in full camo gear crouched in the undergrowth, compound bow beside him, dark green water bottle in hand. A couple wrapped in a blanket in the tent doorway at golden hour, ORCA mug between them, not saying a word and not needing to. These are the images that make people want to be that person in that moment — which is exactly what great product lifestyle photography is supposed to do.

And Jasper. He showed up, hit his mark, and didn't move the cooler once. Professional through and through. He is absolutely available for future shoots and his rates are very reasonable (treats, mostly).

If you're an outdoor, hunting, camping, or lifestyle brand looking for a photographer who can fully style and execute an on-location campaign — from props to models to the family dog — I'd love to talk.

Photography by Leah Flores · leahfloresphoto.com Shot on location in the Pacific Northwest for ORCA Coolers · orca-coolers.com Featuring model and very good boy: Jasper